Asia More Chinese tourists flock to Thailand, Japan as Hong Kong shunned

More Chinese tourists flock to Thailand, Japan as Hong Kong shunned

A Chinese tourist strikes a similar pose to statues as they visit the Grand Palace in Bangkok
A Chinese tourist strikes a similar pose to statues as they visit the Grand Palace in Bangkok

An increasing number of Chinese tourists are shunning travel to Hong Kong due to a growing demand for experience destinations as mainland Chinese look beyond shopping as a main travel draw, a travel poll revealed today.

The number of pre-booked travel to Hong Kong from April to September this year dropped by almost half at 48% from the same time frame last year, a study conducted by market research firms GfK and ForwardKeys said.

Hong Kong has always been an attraction to Chinese shoppers, and the sharp decline in trips were an indication that shopping was no longer a top priority for mainlanders, the survey revealed.

The study also showed that South Korea, Thailand, and Japan remain as the top three travel destinations amongst the Chinese.

Flight bookings to South Korea jumped by 85% over the same period last year, while Thailand and Japan also registered increased bookings by 60% and 50% respectively.

Chinese tourists were shown to be increasingly interested in visiting countries like Thailand and Japan because of a perceived richness in history and culture.

The poll noted that other factors contributing to a growth in travel to Thailand and Japan were the easing of visa requirements.

 

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