AREWA24, a leading Hausa language family entertainment and lifestyle television channel and production studio, has announced its commitment to promoting local content through its innovative use of streaming technology.
Streaming technology refers to the software and hardware infrastructure that enables the continuous transmission of audio and video content over the internet in real-time or near-real-time.
With the launch of its dynamic new studio-based youth show, “Arewa Gen-Z,” and the acquisition of several top Hausa language drama series, AREWA24 said in a statement that it was leveraging its streaming platform, AREWA24 On Demand, to showcase local talent and stories.
The company disclosed that it also unveiled a slate of new shows, films, and dramas for 2024–2025, including the network’s first feature film, “The Jaru Road,” and a show focused on climate change, “Climate Change Africa.”
AREWA24’s Deputy CEO and Chief Commercial Officer, Celestine Umeibe, said, “These new shows reflect AREWA24’s deep commitment to producing locally relevant and authentic original studio shows, dramas and films at international standards of production quality.
“This slate of new shows demonstrates our ability to produce compelling content for our local audiences, as well as content that will travel well internationally and give viewers in the rest of Africa and around the world a slice of authentic life from Northern Nigeria and West Africa.”
AREWA24 said it would continue producing new seasons of its flagship original hit drama series, “Kwana Casa’in” and “Dadin Kowa,” and was developing three new original drama series to debut at the end of 2024 and into 2025.
“The first of the new drama series, “Jos Chronicles,” is set in the Middle Belt city of Jos and will be produced in English and Hausa.
“The series is a dramedy—part drama and part comedy—focused on the complex intertwined relationships of five close friends and is expected to have strong appeal to Middle Belt audiences. “Jos Chronicles” will also be distributed by AREWA24 on its streaming service for Pan African and global television audiences,” the statement highlighted.
The filmmaker also said it was working in partnership with several top A-list independent Hausa drama/Kannywood producers to debut its drama series exclusively on AREWA24 ON Demand and on the AREWA24 television network.
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