Customers have expressed satisfaction with the new holographic seal tape recently approved by Big Bull Rice recently on its 25 kilogramme and 50kg packs.
The company, in a statement, said the measure aimed to combat counterfeiting, ensuring that customers can easily verify the authenticity of their purchases.
It was observed that the introduction of the holographic seal tape was met with widespread approval from major distributors, wholesalers, retailers, and consumers.
The act, it was said, represented a significant advancement in consumer protection and also enhanced the security of Big Bull Rice products and strengthened consumer trust.
“The seal’s tamper-evident features ensure that any attempt to compromise the packaging is immediately noticeable, offering an extra layer of assurance to buyers,” the company said in a statement.
A wholesale foodstuff trader, Chukwuma Nwosu, expressed satisfaction with the new seal, saying, “I’m happy that I can differentiate Big Bull Rice from counterfeit products through this new holographic seal. Customers trust the brand more because of it. They are usually worried about fake products, but this gives them reassurance and confidence to purchase.”
Also, a mother of three, Mrs Bola Afolabi, shared her relief, stating, “So many products have been compromised in the Nigerian market, and getting authentic and healthy products is now a chore. I want the best for my family, and I am happy Big Bull Rice has taken this proactive step. I can now purchase rice without fear of purchasing a counterfeit product.”
The Chief Marketing Officer of TGI Group, Probal Bhattacharya, emphasised the positive reception.
“Consumers have responded very positively to the new holographic seal tape, and we appreciate their commendations. Our consumers have also reached out with numerous positive feedback. This response motivates us to keep our consumers’ interests at heart, regardless of market challenges. We remain committed to providing our consumers the best quality and state-of-the-art technology that ensures product integrity,” he stated.
The Executive Director of TGI Group, Deepanjan Roy, stressed that the positive feedback from customers and distributors regarding the holographic seal was encouraging as it reaffirms the company’s commitment to upholding the highest standards of quality and integrity.
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