Following the Closing Ceremony of the Olympic Games Paris 2024, Delta carried the Olympic Flag from Paris to Los Angeles on its custom LA28 livery for the official Olympic Flag Flight – signifying the Games’ return to the United States in 2028 for the first time since the 2002 Salt Lake Olympic and Paralympic Games.
As the Official Airline of Team USA and an inaugural Founding Partner of the LA28 Olympic and Paralympic Games, Delta is honored to be part of the flag’s transfer from one iconic city to the next, bringing a delegation from Team USA, LA28, and notable dignitaries on board as well.
“Delta and LA28’s partnership is built around our shared values of connecting the world – and nothing brings the world together like the Olympic and Paralympic Games,” said Alicia Tillman, Delta’s Chief Marketing Officer.
“Alongside LA28, we are committed to investing in LA28 and the future of Los Angeles as we set out to work together to bring the Games to life in the biggest and best way possible.”
Designed in-house by its creative agency, Window Seat, Delta’s LA28 livery, a custom A350 aircraft, features a blend of Delta blue, Delta red and Olympic gold to create a sunset-like color gradient that fades into a starry impression.
Delta’s custom A350 aircraft with its LA28 livery also proudly touts the Delta x LA28 integrated emblem – the first in the Olympic and Paralympic Movement history – which uses the airline’s iconic widget to replace the “A” in the logo.
“Paris just put on an incredible Games, and from one iconic host city to the next: we are ready to bring this flag home for the 2028 Games,” said Reynold Hoover, CEO of LA28.
“Today is a historic day since we started our bid 10 years ago – and we couldn’t be more thankful to our partners at Delta for helping organize this flight.”
The LA28 Olympic and Paralympic Games bring Delta’s multi-year partnership to its peak, celebrating the brand’s role as an inaugural founding partner. Over the course of the Team USA partnership, Delta also designed a custom livery for Beijing 2022, with plans for another livery for Milano Cortina 2026. Learn more about Delta’s partnership with Team USA.
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