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PRIMA NEWS > Blog > Opinion > Higher education and the AI revolution in business
Higher education and the AI revolution in business
Opinion

Higher education and the AI revolution in business

Prima News
Last updated: January 27, 2025 1:34 am
Prima News
Published: January 27, 2025
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The professional future of today’s and tomorrow’s students will be defined by adaptability and openness to change. A core element of success is that theory and practice mutually inform each other.

AI has long been a part of everyday life. It is engrained in how we find information on the internet, use our mobile phones, or discover music and movies that fit our tastes.

And yet, we have barely begun to tap into AI’s greatest potential for value creation: Companies and their employees can make tremendous leaps ahead in terms of competitiveness and productivity by infusing AI into business processes – in the thousands of decisions and transactions that create value every day.

Beyond boosting the performance of individual companies, embedding AI in business processes at a scale can boost the performance of entire economies. The potential of AI implementation is particularly great in countries with significant transformation agendas.

Young people in particular are passionate about (and capable of) putting digital technologies to the best possible use for their community and country. Great opportunities are waiting to be unlocked by systematically equipping these young, ambitious people with the core skills of the AI age.

In my experience, the most successful approach to modern technology education is to bring theory and practice as closely together as possible.

Gamified learning is one such method. In sophisticated computer simulations, students can steer imaginary companies using real-world business software tools. As they advance through the “game”, participants gain hands-on experience in solving business challenges, such as sustainability, supply chain resilience, and international business expansion. They develop critical competencies for their success in the economy of the future, including analytical thinking, data storytelling, and decision-making skills.

Gamified learning tools are already available free of charge today for universities around the world. Thanks to their fun factor, they speak to a generation that has grown up with digital entertainment and simulation technologies.

A complementary approach is to let students work on elaborate case studies with the same advanced business software and AI tools deployed in the world’s leading companies. The Korea Advanced Institute of Science and Technology and Singapore Management University, for example, allow students to use real-life business AI tools to solve sustainability challenges – e.g. the challenge of resource efficiency in agriculture – as part of their curriculum.

Once students are familiar with the basics of modern enterprise software and business AI, the “training wheels” should be taken off. Students profit from getting to know the complex practical challenges faced by the industry as early and as often as possible – to learn “on the fly” about pain points that can be addressed through AI innovation.

Companies, on their part, should seek close contact with universities to keep up with the latest developments. Companies can actively approach universities and offer case studies and practical problems for students to work on. The goal is for theory and practice to mutually inform each other: Students work on practical problems, professors stay up to date on the latest trends in the industry and industry professionals continue their learning journeys through continuous collaboration with educational environments.

Technology campuses – where professors and students research side by side (and in close physical proximity) with established companies as well as startups – are fast becoming a key factor in the modern innovation equation. On the new campus of the Technical University of Munich, for instance, software and AI developers work in the same building and in close cooperation with professors and researchers. And they are just a stone’s throw away from key industrial companies where the latest innovations can be tested in practice. Encouragingly, such campuses are increasingly being set up around the world.

Bringing theory and practice together is, in so many ways, the key ingredient to success in the innovation age. When asked about the secret to his career, Hasso Plattner, one of the five individuals who founded SAP, famously replied that he initially had “no clue” about accounting processes but was open to learning from industry practitioners who did. And that was how he, together with his partners, programmed the first enterprise software systems. I firmly believe that the core lesson from his words holds true even more in the age of AI: Educating the next generation in the latest technologies is the first step but truly great things happen when we let talented young minds hone their skills against the challenges of economic reality.

•Christian Klein is the CEO and Member of the Executive Board, SAP SE, Walldorf, Germany



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