Real estate firm, Mixta Africa has said that harnessing the power of social media and other marketing strategies has become a crucial factor for succeeding as a real estate business.
In a statement signed by the company’s Brand and Marketing Manager, Onome Umukoro, the firm stated that marketing real estate ranks as one of the most challenging aspects of the business.
According to the firm, this is because there are numerous interests influencing the decision to purchase, and the heavy capital required serves as an additional stumbling block in the buyer’s journey.
The company noted that while social media platforms offered immense opportunities, it would be unwise to rely solely on them to achieve a brand’s objectives, especially in converting leads into sales.
It said diversifying one’s approach across various channels that speak to varying points of the buyers’ journey was key to maximising real estate sales potential.
The firm advised that a professional website is indispensable for establishing credibility and a strong online presence. “It serves as a hub where prospects can always learn more about your offerings.,” the statement read in part.
It read further, “Building and nurturing an email list is essential for staying connected with prospects over time. Regular newsletters, market updates, and exclusive property listings keep your audience engaged and informed.
“Efficiently managing leads is made possible through Customer Relationship Management systems. Investing in a CRM that integrates seamlessly with your marketing platforms can streamline your processes and improve lead management.”
The company also emphasised the importance of Public Relations, which it said is essential in showcasing an organisation’s strides and achievements
It harped on the pertinence of sales portals as a platform that can facilitate sales for both realtors and clients.
“Digital channels alone do not suffice and need to be heavily supported by agents and sales
representatives who will continually manage the relationship until it leads to conversion and even after with a strong after-sales strategy.
“In the fiercely competitive real estate market, delivering value through every touchpoint is paramount.
“By mastering these platforms and executing effective marketing strategies, any real estate company can elevate its visibility, attract more clients, and achieve unparalleled success in sales,” it added.
