At the 97th Annual Conference of the Pharmaceutical Society of Nigeria in Uyo, Procold unveiled what it called a fresh and modernised look, marking an exciting new chapter for the “beloved” cold relief brand.
The updated branding, anchored in the theme, ‘Fresh Look, Same Efficacy’, underscores Procold’s decades-long commitment to reliability and innovation in healthcare.
The annual PSN conference, attended by Nigeria’s top pharmacists, healthcare experts, and industry leaders, served as an ideal setting for Procold’s rebrand reveal.
In a statement on Sunday, it was stated that Procold has been known for its effective relief from common cold symptoms over the years.
“The new packaging reflects Procold’s dedication to its customers, combining its effective formula with a sleek, eye-catching design that speaks to both loyal users and a new generation of consumers.
“Procold’s rebranding is a strategic response to evolving consumer needs, ensuring that its cold relief solution remains relevant and appealing. The new packaging was designed to enhance visibility and recognition while representing Procold’s core values: trusted, fast-acting relief with a history of proven effectiveness.
“As Procold continues to innovate, the brand’s refreshed appearance stands as a testament to its unwavering dedication to quality. The rebrand signifies more than just a visual update—it’s a renewal of Procold’s commitment to every Nigerian family, providing “Proven Fast Relief” in a fresh, bold way that will carry forward its legacy of care for years to come,” the statement read.
All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.
Contact: [email protected]
