Sportdotcom Limited, in collaboration with the Nigeria Football Federation, has announced the triumphant culmination of the ‘Let’s Do It Again’ campaign, an initiative designed to reignite the passion and support of Super Eagles fans across Nigeria.
Toyosi Oyetunji, Senior Partner of Sportdotcom, said the campaign was a call to make Nigerians believe in the Eagles once more. “Our objective is to revive the nostalgic enthusiasm for Nigerian football, engaging both the young and the old, with a particular focus on the Gen Z demographic,” he said.
To amplify this message, Sportdotcom engaged a plethora of influencers and celebrities, including Frank Edoho, Tomike, Mr. Macaroni, Falz, Timi Dakolo, Kiekie, Iyabo Ojo, Layi Wasabi, Do2dtun, Pst. Jimmy to galvanise support and convey the message that every Nigerian is an integral part of the Super Eagles’ journey.
The campaign launch, held on November 17, 2023, in Lagos, was a resounding success, marking the beginning of a series of strategic partnerships with Empire Music, Bet9ja, and TikTok West Africa.
Sportdotcom’s innovative content creation, in collaboration with the players, revolutionised the Eagles’ narrative, dispelling doubts and injecting fresh energy into the Nigerian football culture.
Oyetunji expressed gratitude for the overwhelming support during the campaign, especially from the NFF, the Minister of Sports John Enoh and the Lagos State Government.
