TomTom, TRACE Naija partner on campus tour

Candy brand, TomTom, produced by Cadbury Nigeria Plc, has collaborated with  TV channel, TRACE Naija, on its campus tour initiative, popularly known as ‘Trace in the City’.
In a statement issued on Wednesday, the brand revealed that the collaboration is part of its commitment to discover, nurture and showcase growing music creatives across the country.
This partnership comes after the recent launch of Breathe Academy, an online learning platform for music enthusiasts interested in the music business. Already, more than 2,000 have signed up to TomTom’s Breathe Academy.
Speaking on the partnership, Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, said, “This partnership is both timely and critical, as we push to discover, nurture and showcase music talents. We are passionate about providing the platform, knowledge, connections, and support for young music creatives to thrive.
“This is essentially what informed our decision to develop the Breathe Academy and establish this partnership with TRACE Naija. The campus tour (Trace in the City) is another major step in strengthening that commitment. We have made adequate plans to ensure engagement across the different campuses is top-notch.”
It was revealed that each of the seven universities selected for the tour represents a unique hub of culture, creativity and talent. They include University of Lagos, University of Ibadan, University of Port Harcourt, University of Calabar, University of Uyo, University of Abuja and the University of Jos.
This year’s campus tour is scheduled to run from October 10 to 31, 2023.