MTN Nigeria won the Best Reputation Management award, while Dettol’s Rickett won Best Social Responsibility Campaign at the 2nd Nigerian Marketing Awards.
A statement from the organisers of the award, Nigerian Marketing Awards noted that at the ceremony, which was held in Lagos, Palmpay emerged as the best use of social media of the year and Red Media bagged the Best Influencer Marketing of the Year award.
ZAGG was also decorated with the award for Brand Innovation of the Year, while Pepsi was honoured for Campaign of the Year.
The Brand Manager of Maltina and Malta Good, Nigerian Breweries PLC, Ifeyinwa Madu, was crowned with the award for rising star of marketing of the year, while Kelvin Olumese from Palmay was named brand manager of the year.
According to the statement, Life Continental Lager Beer was recognised as the Best Alcoholic Brand of the Year.
It noted that Palmpay won the Financial Institution of the Year award while Sprite was honoured with the award for excellence in experiential marketing.
Brand Life clinched the award for the Experiential Agency of the Year, and the award for the Best Diary Brand of the Year went to Hollandia.
Red Media was crowned with the award for the PR Agency of the Year, while Seleem Adegunwa was recognised as the Inspirational Marketing Leader of the Year, Nigerian Breweries was given the award for the Marketing Company of the Year and Azeez Disu emerged Brand Journalist of the year.
The Chairman of the Awards Decision Council, Iquo Ukoh, said the Nigerian Marketing Awards was one of the attempts aimed at instilling the consciousness of an entrepreneurial mindset in marketing managers, advertising agencies, and experiential marketing agencies.
According to her, in accessing each entry we looked at problem identification, marketing solutions employed to address the problem, tactics used to execute the identified solution and results achieved or the performance outcome.
Earlier, the founder of Nigerian Marketing Awards, Tony Agenmonmen, said, “Our theme for this year, “Elevate, Innovate, Inspire” encapsulates the very essence of what we, as marketers, strive to achieve every day. It represents a call to action for the marketing industry in Nigeria to rise to new heights, embrace innovation, and inspire future generations of marketers.”
