Israel’s reaction to the October 7 attack by Hamas has played into the terrorist group’s hands, according to X CEO Elon Musk, who urged West Jerusalem to embrace a “counterintuitive” strategy that would be more beneficial in the long-term.

“If you kill somebody’s child in Gaza, you’ve made at least a few Hamas members who will die just to kill Israelis,” Musk said on the Lex Fridman podcast on Thursday.

The Tesla, SpaceX and X (formerly Twitter) head argued that the goal of the Palestinian militant group was to “provoke an overreaction” by Israel by committing atrocities and then “leverage that aggressive response to rally Muslims worldwide for the cause of Gaza and Palestine, which they have succeeded in doing.”

“This is one of the most contentious subjects one could possibly discuss, but I think if the ultimate goal is some sort of long-term peace, one has to look at this from the standpoint of, over time, are there more or fewer terrorists being created?” Musk said.

For every Hamas member you kill, how many did you create? And if you create more than you kill, you’ve not succeeded.

The October 7 incursion resulted in the deaths of an estimated 1,400 Israelis, with another 200 or so taken to Gaza as hostages. Israeli Prime Minister Benjamin Netanyahu has responded by declaring war on the Palestinian enclave, launching weeks of air and artillery strikes and proceeding with a ground invasion in early November.

A proposal circulating in the media wants all of Gaza’s Palestinian population forcibly removed. Some Israeli public figures have advocated for leveling the enclave completely. Others have labeled photojournalists who documented the October 7 attack as accomplices of Hamas that need to be killed.

As of Friday, more than 11,000 Palestinians in Gaza have been killed and 27,490 wounded, according to the local health ministry. While the White House has cast doubt on Palestinian figures, the US State Department believes the true numbers might be even higher.

“The counterintuitive thing that should be done here, even though it is very difficult, is that I recommend Israel do the most conspicuous acts of kindness possible,” Musk told Fridman in the podcast interview.

Providing healthcare, food and other relief to civilians while still targeting Hamas leaders and operatives, would thwart the group’s goal and “ultimately fights the broader force of hatred in the region,” the billionaire argued.